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On Friday, 22nd of February 2013, the second FIRMA flagship store at Bleibtreustraße 13, Berlin-Charlottenburg, had its grand opening. In a fleet of white Mercedes Benz limousines several hundred guests came to check the new location with a cool Belvedere Vodka drink in one hand and a delicious snack by star chef Markus Semmler in the other hand. Among the guests were celebrities and style icons like Katja Riemann, Minu Barati-Fischer, Sönke Möhring, Susanne Bormann and Julie Engelbrecht to name just a few.
From the outside the one storey building on the corner of Bleibtreustraße and
Niebuhrstraße looks like a classic modernist pavilion. The inside of the 110 square meter space was completely redone by architect Maria Tillessen (www.tillessen.de). Using rectangular elements in the corporate colours – black, ecru and silver – she created an unusual sensation of space by having only half of the furniture stand on the ground and having the other half hang from the ceiling.
Just like the first shop in Berlin Mitte, the new flagship store is stocking the complete men’s wear line and the complete women’s wear line, including all limited editions and hard-to-get-items.
On Friday, 18th of July 2008, the new FIRMA flagship store at Mulackstraße 1, Berlin Mitte, celebrated its opening party. The shop is stocking the complete men’s wear line and the complete recently launched women’s wear line, including all limited editions and hard-to-get-items.
For the interior of the shop, the two FIRMA designers, Daniela Biesenbach and Carl Tillessen, teamed up with interior architects Astrid Pankrath and Sebastian Windisch to translate the elegant coolness of the FIRMA clothing into architecture. It’s all in corporate colours – black, ecru and silver.
The materials and their application are paying homage to the birth of modernism in the 1920ies: linoleum panelling, curving polished steel rails, leather, wood… With the same passion for style and crafts that was shown back then, when in the workshops of the Bauhaus the prototypes were developed, every single detail – from spot light to door handle – was specially designed and custom-made for the boutique.
Immediately after its opening, the new FIRMA store was chosen to be one of the “200 outstandingly designed stores of the world” by FRAME magazine.